Almost everybody with a Facebook, Twitter or Instagram account saw a political advertisement on the internet last year. The opportunity for a political campaign is obvious. Internet ads give candidates and interest groups the ability to microtarget potential voters more effectively than TV, for far less money. Approximately two-thirds of Americans get at least some of their news from social media, while print newspaper readership is a fraction of what it once was.
And yet, policymakers for years have ignored or outright opposed the need to hold the internet advertising industry to the same standards the country has already agreed on for television and radio. Our campaign finance rules are outdated for the internet age, and rules on the books aren’t enforced.
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